If you have been in the affiliate marketing space for some time now, I am sure you have come across the term "organic marketing." People talk about this a lot, but there are many who have no idea what it is.
I was talking to a guy a few days ago who is just getting started, and during our conversation, the topic came up. He has a hazy understanding of what "organic" means, having witnessed organic farming, organic vegetable growing, and so on. But when it comes to organic marketing, he was clueless.
So, in this post, I will explain in simple English what Organic Marketing is and how you you can promote different affiliate programs using different Organic Marketing methods.
What is Organic Marketing?
Organic marketing is a form of marketing that focuses on increasing the visibility and presence of a business or brand through unpaid, or "organic," methods. This can be achieved through various tactics such as search engine optimization (SEO), social media marketing, content marketing, and influencer marketing.
It is a cost-effective way to reach consumers. Unlike paid advertising, which requires a budget to be allocated towards ad spend, organic marketing relies on tactics that are already available to businesses for free, such as social media platforms and search engines.
Benefits of Organic Marketing
There are several benefits to using organic marketing as a part of a business's overall marketing strategy:
- Cost-effective: One of the main benefits of organic marketing is that it is a cost-effective way to reach consumers. Unlike paid advertising, which requires a budget to be allocated towards ad spend, organic marketing relies on tactics that are already available to businesses for free, such as social media platforms and search engines.
Sustainable: Organic marketing is a long-term strategy that can continue to bring in results over time. While paid advertising may bring in immediate results, these efforts are typically short-lived and will stop once the budget is depleted. Organic marketing, on the other hand, can continue to drive traffic and leads as long as the business is producing high-quality content and actively engaging with its audience.
Builds trust and credibility: By providing valuable, informative content and engaging with customers on social media, businesses can establish themselves as thought leaders in their industry and build trust with their audience. This can lead to increased customer loyalty and long-term success.
Targets specific audience: With organic marketing, businesses can tailor their efforts to reach a specific audience. For example, using targeted keywords in website content and social media posts can help attract customers who are searching for the business's products or services.
Increases brand awareness: By using tactics such as SEO, social media marketing, and content marketing, businesses can increase their visibility and reach a wider audience. This can lead to increased brand awareness and recognition, which can ultimately drive more traffic and sales.
- Provides valuable insights: Organic marketing efforts, such as social media engagement and website analytics, can provide valuable insights into the preferences and behaviors of a business's target audience. This can help businesses tailor their marketing efforts and make informed decisions about their product or service offerings.
Improves search engine rankings: By optimizing a website for relevant keywords and regularly producing high-quality content, businesses can improve their search engine rankings and increase their visibility in the SERPs. This can drive more traffic to the website and ultimately lead to increased sales.
Increases website traffic: By using tactics such as SEO and social media marketing, businesses can drive more traffic to their website. This can lead to increased brand awareness and potentially higher sales as more people become aware of the business and its offerings.
Different Types of Organic Marketing
There are different types of strategies businesses can use as part of their organic marketing strategy. Some of these are:
Search engine optimization (SEO)
SEO involves optimizing a website's content and structure to rank higher in search engine results pages (SERPs) for relevant keywords. This can be achieved through techniques such as keyword research, which involves identifying the words and phrases that potential customers are using when searching for products or services related to the business.
On-page optimization involves making changes to the website's content and structure to make it more appealing to search engines. This can include optimizing titles, headings, and other elements of the website's code. Link building involves acquiring links from other websites that point back to the business's website. This helps to improve the website's credibility and authority in the eyes of search engines.
Social media marketing
Social media marketing involves using platforms such as Facebook, Twitter, and Instagram to engage with customers and build a community around a brand. This can be achieved through tactics such as posting regular updates, which can be in the form of text, images, or videos.
Suggested Read: What is Facebook Organic Marketing
Interacting with followers is also important, as this helps to build relationships and establish the business as a thought leader in its industry. Using hashtags can also help to increase the visibility of a business's content, as it makes it easier for users to find and engage with the content.
Content marketing involves creating valuable, informative content that is relevant to the business's target audience. This can be in the form of blog posts, articles, infographics, or other types of written or visual content. The goal of content marketing is to provide useful information to the business's target audience, which can help to establish the business as a thought leader in its industry and build trust with customers.
Influencer marketing involves partnering with individuals or organizations who have a large following on social media or other platforms. By collaborating with influencers, businesses can tap into their audience and reach a new group of potential customers. This can be achieved through tactics such as sponsoring influencer content or providing products or services to influencers in exchange for a review or promotion.
Email marketing involves using email to send targeted messages to a business's email subscribers. This can be in the form of newsletters, which provide regular updates and information to subscribers, or promotional emails, which highlight special offers or sales. Personalized messages can also be sent to specific segments of a business's email list, targeting specific interests or demographics.
Video marketing involves using video content, such as YouTube videos or Instagram stories, to engage with customers and promote a business's products or services. This can be achieved through tactics such as creating and uploading educational or entertaining videos, or partnering with influencers who create video content for the business.
Local SEO involves optimizing a business's online presence for customers in a specific geographic location. This can be achieved through tactics such as claiming local business listings, which allows the business to appear in local search results, and optimizing website content for local keywords, which helps the website rank higher in local search results.
Overall, organic marketing can be a valuable strategy for businesses looking to increase their online presence and reach a wider audience without relying on paid advertising. By using tactics such as SEO, social media marketing, content marketing, and influencer marketing, businesses can build a strong online presence and establish themselves as leaders in their industry.